Heidi Viland
Social Media, Brand Awareness, and UX Designer showcasing innovative and impactful design solutions.
About me
With a deep love for design, storytelling, and the art of understanding audience psychology, my mission is to bring brands to life—helping them build unforgettable identities, expand their reach, and transform followers into devoted advocates.
Experience
Social Media Marketing Specialist at Transcend
02/2024 – 05/2025
Increased brand following by 31% and engagement by 25% while enhancing visibility across Instagram, Facebook, X, YouTube, LinkedIn, and TikTok. Led copywriting efforts to craft compelling, on-brand messaging that strengthened audience connection and improved content performance. Designed impactful multimedia assets—including infographics, reels, and memes—that boosted reach by 32% and drove a 374% surge in content interactions. Developed and implemented official brand style guidelines, collaborating with cross-functional teams to maintain cohesive storytelling and brand consistency.
Independent Social Media and Web Design Consultant
09/2023 - 02/2024
Improved website design by creating user-centered visual designs, prototypes, and wireframes to enhance functionality. Led copywriting efforts to produce clear, engaging, and on-brand website and social media content that strengthened user experience and messaging consistency. Developed style guidelines to ensure cohesive branding and usability across the website and all digital platforms.
Digital Media Consultant and Web UX Designer at Rising Up Together
Boosted event turnout by 400% and generated over $4,000 through targeted digital advertising via Meta Business Suite. Designed user-centered prototypes and wireframes to optimize future projects while developing engaging multimedia assets to enhance online presence. Established and implemented official brand style guidelines, working closely with cross-functional teams to ensure consistency across all platforms.
Digital Media Consultant and Web UX Designer at Kimi Oaxacan Arts
04/2022 - 08/2022
Grew Instagram and Facebook following by 238% through targeted paid ads, a strategic social media redesign, and the creation of original website content. Strengthened brand voice by leading copywriting efforts that delivered clear, engaging, and audience-focused messaging across digital platforms. Enhanced user experience by implementing user‑friendly interfaces on WordPress. Developed and executed a comprehensive digital media design strategy, producing all web and social media graphics to establish a cohesive and engaging brand presence.
Communications Coordinator at City Utilities
08/2025 – Current
Strengthened organizational communication by leading copywriting for internal and external messaging, resulting in a 260% increase in email engagement. Collaborated closely with graphic designers to produce visually effective, accurate, and brand‑aligned communication materials. Managed and updated content across multiple digital platforms, including social media management tools, electronic newsletters, texting/robocall systems, digital signage, and websites. Served on the crisis communications team, developing and distributing urgent messages to internal and external audiences in alignment with the crisis communications plan.
Case Studies
Design Gallery