Creation of a Social Media Style Guide

• Designed a comprehensive style guide outlining brand colors, typography, imagery guidelines, tone of voice, and post-formatting rules.

• Standardized templates for all social media platforms to ensure consistency across posts, stories, and ads.

Revamp of Thumbnails:

• Redesigned video thumbnails with bold, brand-aligned colors, clear text overlays, and compelling imagery to instantly capture viewer attention.

• Established a consistent layout that reinforced brand identity while maintaining visual variety.

Development of Informational Infographics:

• Created a series of visually engaging, shareable infographics tailored to the audience's interests in health, wellness, and fitness.

• Focused on providing value-driven content that educated the audience on topics such as hormone therapy, weight loss, and performance optimization.

Results:

1. Increased Organic Engagement:

   • Social media engagement rose by 37%, driven by improved branding consistency and visually appealing content.

2. Enhanced Brand Recognition:

   • The cohesive branding established a stronger association between the content and the Transcend brand, improving audience recall and trust.

3. Audience Growth:

   • The shareability of infographics and the professional appearance of thumbnails contributed to a notable increase in followers and reach across platforms.

KIMI OAXACAN ARTS

A small business based in California dedicated to sharing Oaxacan Culture and Art with the USA through handmade artisan goods.

Problem:

Lack of online presence, with no website or social media channels, significantly limited the ability to reach new customers, engage with its target audience, and compete in a digital-first marketplace. Without a centralized platform to showcase its services or communicate its value, the company struggled to build credibility and drive business growth.

Solution:

Creating a professional website to serve as a central hub, optimized for user experience and search engine visibility, established and managed social media profiles across key platforms, aligning content with the brand voice and target audience. Through strategic planning and consistent execution, I provided the company with the tools and platforms needed to increase visibility, engage with its audience, and drive meaningful growth in the digital space.

Creation of a WordPress Website

• Designed and developed a WordPress website to establish an online presence, highlighting products with detailed descriptions and visually stunning imagery. Integrated elements of Oaxacan culture, including traditional art, history, and local narratives, to create a rich, immersive experience.

• Created a site style guide and custom graphics to ensure cohesive branding and a professional appearance.

Creation of Social Media:

• Developed a cohesive brand identity through custom graphics and logos, creating and enhancing social media presence on Instagram and Facebook to align with the brand's cultural values and artisan products

• Incorporated elements of Oaxaca, Mexico's rich heritage to promote the authenticity of the brand, focusing on creating a visually appealing and culturally relevant online presence for the Hispanic-owned business

Results:

1. Increased Followers:

   • Social media following rose by 238%, with 50 new facebook followers and over 120 new instagram followers.

2. Enhanced Brand Recognition:

   • Showcased the artisan craftsmanship and cultural roots of the brand in an accessible, authentic way, designing the website and social media profiles to reflect the brand’s values, fostering trust and connection with customers

RISING UP TOGETHER

A non-profit organization dedicated to creating positive resources to empower youth everywhere to connect, find purpose, and build resilience for life.

Problem:

Lack of a clear mission and brand identity made it difficult to effectively communicate its purpose and engage supporters. With minimal advertising and promotion for events, this lead to low awareness and participation in their initiatives and activities.

Solution:

Developed a clear, impactful mission statement and cohesive brand identity to effectively communicate the nonprofit’s purpose and values to its target audience. Created a visually consistent brand presence across all platforms, enhancing recognition and trust within the community. Designed and implemented a strategic advertising plan to promote events, increase awareness, and drive participation.

Creation of a Brand Style Guide and Website

• Designed a comprehensive style guide outlining brand colors, typography, imagery guidelines, tone of voice, and post-formatting rules.

• Created and launched a new, user-friendly website for the nonprofit, designed to clearly communicate its mission, initiatives, and impact. Ensured the website was easy to navigate, accessible, and optimized for both desktop and mobile users.

Fun-Run Campaign

• Ran a successful Facebook ad campaign, strategically targeting and engaging the right audience, driving strong participation and enthusiasm for the event.

• Used compelling ad creatives and messaging to increase awareness and encourage registration.

• Leveraged Facebook’s tools to track engagement and optimize ad performance, ensuring maximum reach and impact.

Results:

1. Increased Traffic:

   • Ran a successful Facebook ad campaign that significantly exceeded expectations, resulting in over 200 runners—four times the turnout of the previous year’s event.

2. Increased Revenue:

   • Raised over $4,000 through the campaign, surpassing fundraising goals and supporting the nonprofit’s initiatives.