Instructional/BrandDesign
Transcend Medication Guide - White Papers
I worked alongside the wellness team to design pages for a brand-aligned, internal medication guide designed to educate employees on complex treatment protocols in a clear and accessible way. My role involved collaborating closely with medical experts to translate clinical information into an intuitive, user-friendly format. This internal learning solution was deployed as a digital resource and served as part of a broader initiative to enhance training across the organization.
Transcend Social Media Brand Style Guide
I led the design and development of a comprehensive brand-aligned style guide for internal marketing and communications teams. This resource was created to improve consistency, clarity, and efficiency across all social media content. Using principles of instructional design and adult learning, I transformed abstract brand guidelines into a practical, application-based training asset. The guide outlined specifications for color usage, typography, imagery, tone of voice, accessibility considerations, and platform-specific formatting rules for posts, stories, and paid ads.
Transcend Investor Relations
I collaborated with executive leadership to design a high-impact Investor Relations deck that clearly communicated Transcend’s mission, growth strategy, and funding needs to potential donors and stakeholders. I transformed complex data and narrative content into a visually compelling and brand-consistent presentation. I applied principles of visual hierarchy, instructional storytelling, and audience-focused design to ensure clarity, engagement, and persuasive impact.
Rising Up Together - Brand Styleguide
I led the creation of the Rising Up Together Brand Styleguide, a foundational resource designed to align all internal and external communications with the brand’s core mission: improving mental health and wellness among youth. This guide served as both a strategic branding tool and an instructional resource, offering clear direction on tone of voice, visual identity, and content focus areas. It emphasized empathetic, inclusive communication rooted in evidence-based wellness practices and youth engagement strategies.
Kimi Oaxacan Arts - Brand Styleguide
I developed a visual and instructional branding system that honored the business’s mission: to educate and connect people with the vibrant culture of Oaxaca, Mexico through handcrafted goods. My work centered on creating a brand identity and digital content strategy that celebrated the artistry behind each item, handmade purses, clothing, and accessories, while educating site visitors on the cultural significance, history, and craftsmanship behind the designs.
