Heidi Viland
Social Media, Brand Awareness, and UX Designer showcasing innovative and impactful design solutions.
About me
With a deep love for design, storytelling, and the art of understanding audience psychology, my mission is to bring brands to life—helping them build unforgettable identities, expand their reach, and transform followers into devoted advocates.
Experience
Social Media Marketing Specialist at Transcend
02/2024 – Current
Increased brand following by 31% and engagement by 25% while enhancing visibility across Instagram, Facebook, X, YouTube, LinkedIn, and TikTok. Designed compelling multimedia assets—including infographics, reels, and memes—that boosted reach by 32% and drove a 374% surge in content interactions. Developed and implemented official brand style guidelines, collaborating with cross-functional teams to maintain brand consistency.
Independent Social Media and Web Design Consultant
Sep 2023 - Feb 2024
Improved website design by creating user-centered visual designs, prototypes, and wireframes to enhance functionality. Developed style guidelines to ensure consistent branding and usability across the website and social media.
Digital Media Consultant and Web UX Designer at Rising Up Together
Boosted event turnout by 400% and generated over $4,000 through targeted digital advertising via Meta Business Suite. Designed user-centered prototypes and wireframes to optimize future projects while developing engaging multimedia assets to enhance online presence. Established and implemented official brand style guidelines, working closely with cross-functional teams to ensure consistency across all platforms.
Digital Media Consultant and Web UX Designer at Kimi Oaxacan Arts
Apr 2022 - Aug 2022
Grew Instagram and Facebook following by 238% through targeted paid ads, a strategic social media redesign, and the creation of original website content. Enhanced user experience by implementing user-friendly interfaces on WordPress. Developed and executed a comprehensive digital media design strategy, producing all web and social media graphics to establish a cohesive and engaging brand presence
Case Studies
Design Gallery